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Advertising Vs Publicity

Advertising Vs Publicity
Advertising Vs Publicity

Advertising Vs Publicity

Some ask what is the difference between advertising and publicity while others say that they are the same, they are both right they are so interrelated that you couldn’t possibly tell the difference between both, however there is a a slight difference advertising is a paid sponsor identified media or communication that captures the customers attention or attracts different age groups in a non-personal way like TV commercials or online banners, while publicity is a more personal way of advertising products its takes place in the streets dealing with people by using surveys or polls.

Advertising Vs Publicity

Now the real questions comes in which is better to market in a personal or non-personal way, you need a good mixture of both if your starting up something small that’s new and has no background in the society like a small home town restaurant, a neighborhood supermarket, or perhaps new fresh idea for clothes store in the community your living in you should choose to publicize rather than advertise start by making samples and promotions attract your customers by making good prices lower than the competitors around, people are always attracted to the power of saving, if you give them a mixture of fun and savings that it will be the place to go. Your advertisement here should be online mostly using social media like facebook, twitter, stumble upon, yahoo etc. like other advertisements like street banners, paper flyers, and price list hand outs. Try to stay away from TV commercials that is unnecessary at this point, later if your business starts to move up and you decide to later franchise than you could start using that marketing approach.

Advertising Vs Publicity

However for large companies like McDonald’s and other franchised companies they use advertising way more than publicizing, because they want to attract a larger range of customers they are trying to attract people world wide they can’t go around surveying every customer for how well the food was or was there order always delivered on time. That in my opinion is an advantage to home-town businesses you have an opportunity to gain more income than imagined. In marketing there is one major life cycle that psychologists have said “all purchasing customers want to feel appreciated for the money they have paid and satisfied with their purchase no matter how little or cheap it is”

Advertising Vs Publicity

The major factor for opening a business now is to decide whether your planning to go big and franchise or are you planning to flourish in you society either way don’t forget that you have two ways of marketing either you advertise or you publicize which ever way you decide to go, good luck and do what you love.

Advertising Vs Publicity