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Advertising Vs Publicity

Advertising Vs Publicity
Advertising Vs Publicity

Advertising Vs Publicity

Some ask what is the difference between advertising and publicity while others say that they are the same, they are both right they are so interrelated that you couldn’t possibly tell the difference between both, however there is a a slight difference advertising is a paid sponsor identified media or communication that captures the customers attention or attracts different age groups in a non-personal way like TV commercials or online banners, while publicity is a more personal way of advertising products its takes place in the streets dealing with people by using surveys or polls.

Advertising Vs Publicity

Now the real questions comes in which is better to market in a personal or non-personal way, you need a good mixture of both if your starting up something small that’s new and has no background in the society like a small home town restaurant, a neighborhood supermarket, or perhaps new fresh idea for clothes store in the community your living in you should choose to publicize rather than advertise start by making samples and promotions attract your customers by making good prices lower than the competitors around, people are always attracted to the power of saving, if you give them a mixture of fun and savings that it will be the place to go. Your advertisement here should be online mostly using social media like facebook, twitter, stumble upon, yahoo etc. like other advertisements like street banners, paper flyers, and price list hand outs. Try to stay away from TV commercials that is unnecessary at this point, later if your business starts to move up and you decide to later franchise than you could start using that marketing approach.

Advertising Vs Publicity

However for large companies like McDonald’s and other franchised companies they use advertising way more than publicizing, because they want to attract a larger range of customers they are trying to attract people world wide they can’t go around surveying every customer for how well the food was or was there order always delivered on time. That in my opinion is an advantage to home-town businesses you have an opportunity to gain more income than imagined. In marketing there is one major life cycle that psychologists have said “all purchasing customers want to feel appreciated for the money they have paid and satisfied with their purchase no matter how little or cheap it is”

Advertising Vs Publicity

The major factor for opening a business now is to decide whether your planning to go big and franchise or are you planning to flourish in you society either way don’t forget that you have two ways of marketing either you advertise or you publicize which ever way you decide to go, good luck and do what you love.

Advertising Vs Publicity

Making the right decision..

making the right decision
Making the right decision..

making the right decision
So many people are asking the same questions over and over: is a business degree eligible for the world today? do you think that it has a wide range of jobs? does it pay well or do I have to open my own business and pay a large capital in order to succeed as a business graduate ? Okay first I want you to chill, calm down, and take a breath, just from its name “business” you should know that its a pretty successful field, nothing in this world moves without it. Think for a second each company has an accountant, marketer, public relations department, human resource services, and management those are the major basics I didn’t even mention the types of managers the economist or the amount of accountants and marketers they need AM I RIGHT??

making the right decision

As a business graduate I have worked in so many fields, business is not just about accounting,marketing, or finance it also has a wide range of subjects in which you must engage in order to pass as a business administrator or anything else in the business world, your major studies of course are accounting,economics,marketing, and finance but there are other things like information technology, psychology, human resources, management,different languages and computer skills. If you ask me in my opinion a business degree is the only degree that you’ll benefit from and will open as many doors for job opportunities as can be. Based on personal experiences I would like to tell you I worked as a teacher, an accountant in a school district and in a small start-up company, as well as a computer translator for a small website company, and taught creative writing in two different languages if that isn’t a wide range field than what is ??

making the right decision

For the paying part just remember that no one starts big you must walk your way up the ladder but for the most part giving yourself a chance to work in so many different fields will help you reach a pretty satisfying salary at the end of the month, later after gaining enough experience and finally deciding that you have found what you’re really good at and what you mostly love to do then you will need to start emphasizing on that field of study getting yourself prepared for the process of specialization into business which is where you pick what your good at what you love doing and enhance it by making additional studies getting a job only prior to that field of interest. If you don’t think any field in business suits you best then open your own business you don’t need a huge capital there are so many types of businesses you could start like an online business, a craft type business, or if you could provide a good enough capital make a small restaurant, a shop, or supermarket.

making the right decision

In my opinion a business degree isn’t a waste of time or money, on the contrary its a chance for opportunity and change. My point is make the decision that suits you best don’t hesitate to take risks life is full of wrongs and rights, its not wrong to fail, its wrong to not try to succeed.